KMIR-TV Palm Springs
KMIR-TV Palm Springs
72920 Park View Drive
Palm Desert, CA 92260
72920 Park View Drive
Palm Desert, CA 92260
Categories: Television Broadcasting Stations, Television Stations & Broadcasting Co, Television Broadcasting,cable,catv
KMIR News 6 Palm Springs | The People Station
KMIR/KPSE STUDIOS
Keywords: kmir,palm springs,california,weather,sports,golf,tourism
KMIR/KPSE STUDIOS
Keywords: kmir,palm springs,california,weather,sports,golf,tourism
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Interview Q&A
How long have you been in business?
KMIR is the Coachella Valley's heritage TV station, broadcasting live and has been an NBC affiliate since 1968.
What is your primary product or service?
Helping our clients grow their business by advertising, entertaining viewers by our TV shows, and informing the valley through our newscasts from KMIR Today (5 a.m. to 7 a.m. weekdays), KMIR News at 5 p.m., KMIR News at 6 p.m., KMIR News at 10 p.m. on KPSE MY Network, and KMIR News at 11 p.m.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Here's our history taken from Wikipedia: The station started broadcasting on October 26, 1968 as the second outlet in Palm Springs after ABC affiliate KPLM-TV (now KESQ-TV), which had launched only three weeks before. Airing an analog signal on UHF channel 36, it has been an NBC affiliate from the start. Actor John Conte owned the station along with the El MIRador hotel in Palm Springs, from which the call letters were derived. Desert Regional Medical Center now occupies the site of the old hotel. Today, one can still see the El Mirador broadcasting tower standing in front of the hospital. This is where the station originally transmitted from. The current tower is a replica structure emulating the original, which was destroyed in a 1989 fire. Journal Communications acquired KMIR from Conte in 1999. On September 26, 2007, the company announced its purchase of KPSE from Mirage Media for $4.7 million which closed on January 28, 2008.[3] Also in 2008, the station celebrated its 40th anniversary. In October 2013, Journal reached a deal to sell KMIR and KPSE to OTA Broadcasting (a company controlled by Michael Dell's MSD Capital);[4] KMIR is the company's first station affiliated with one of the Big Four television networks.[5] Along with the other major Coachella Valley stations, KMIR identifies itself on-air using its cable designation rather than its over-the-air digital channel position. This unusual practice (also common in the Fort Myers/Naples, Florida market, where KMIR's sister station WFTX serves as the market's Fox affiliate) stems in part from Palm Springs's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States.[6]
How do you differentiate yourself from other businesses in your category and area?
We're the only TV station who's branding promise is Making the Coachella Valley a Better Place to Live through our various efforts such as You Ask. We Investigate., Eyesore Next Door, and Valley Pet Finder.
How many locations do you have and do you have plans to expand?
We have two stations -- KMIR and KPSE MyNetwork. We have no plans to expand as of now.
Provide detailed directions to your location
DRIVING DIRECTIONS TO KMIR/KPSE STUDIOS: From Points West: Take Interstate 10 eastbound. Exit Monterey Avenue. Turn right and take Monterey Avenue south to Park View Drive. Turn right and take Park View Drive West. The KMIR6 main gate is approximately 1 block down on the right, or North side of the street. From Points East: Take Interstate 10 westbound. Exit Monterey Avenue. Turn left and take Monterey Avenue south to Park View Drive. Turn right and take Park View Drive West. The KMIR6 main gate is approximately 1 block down on the right, or North side of the street.
What type of payments do you accept?
For advertising clients -- cash, check, credit cards.
Which areas do you service?
The Inland Empire's Coachella Valley
Who owns your company or runs daily operations?
Currently, it's Journal Broadcast Group. Come 2014, it will be OTA Broadcasting.
What are your hours of operation?
Business hours are from 8 a.m. to 5 p.m. weekdays.
What is the best compliment anyone can give you?
That we're the people station -- helping Coachella Valley residents with their consumer problems by fighting for them.
What is your favorite quote or Bible verse?
Making the Coachella Valley a Better Place to Live!
KMIR is the Coachella Valley's heritage TV station, broadcasting live and has been an NBC affiliate since 1968.
What is your primary product or service?
Helping our clients grow their business by advertising, entertaining viewers by our TV shows, and informing the valley through our newscasts from KMIR Today (5 a.m. to 7 a.m. weekdays), KMIR News at 5 p.m., KMIR News at 6 p.m., KMIR News at 10 p.m. on KPSE MY Network, and KMIR News at 11 p.m.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Here's our history taken from Wikipedia: The station started broadcasting on October 26, 1968 as the second outlet in Palm Springs after ABC affiliate KPLM-TV (now KESQ-TV), which had launched only three weeks before. Airing an analog signal on UHF channel 36, it has been an NBC affiliate from the start. Actor John Conte owned the station along with the El MIRador hotel in Palm Springs, from which the call letters were derived. Desert Regional Medical Center now occupies the site of the old hotel. Today, one can still see the El Mirador broadcasting tower standing in front of the hospital. This is where the station originally transmitted from. The current tower is a replica structure emulating the original, which was destroyed in a 1989 fire. Journal Communications acquired KMIR from Conte in 1999. On September 26, 2007, the company announced its purchase of KPSE from Mirage Media for $4.7 million which closed on January 28, 2008.[3] Also in 2008, the station celebrated its 40th anniversary. In October 2013, Journal reached a deal to sell KMIR and KPSE to OTA Broadcasting (a company controlled by Michael Dell's MSD Capital);[4] KMIR is the company's first station affiliated with one of the Big Four television networks.[5] Along with the other major Coachella Valley stations, KMIR identifies itself on-air using its cable designation rather than its over-the-air digital channel position. This unusual practice (also common in the Fort Myers/Naples, Florida market, where KMIR's sister station WFTX serves as the market's Fox affiliate) stems in part from Palm Springs's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States.[6]
How do you differentiate yourself from other businesses in your category and area?
We're the only TV station who's branding promise is Making the Coachella Valley a Better Place to Live through our various efforts such as You Ask. We Investigate., Eyesore Next Door, and Valley Pet Finder.
How many locations do you have and do you have plans to expand?
We have two stations -- KMIR and KPSE MyNetwork. We have no plans to expand as of now.
Provide detailed directions to your location
DRIVING DIRECTIONS TO KMIR/KPSE STUDIOS: From Points West: Take Interstate 10 eastbound. Exit Monterey Avenue. Turn right and take Monterey Avenue south to Park View Drive. Turn right and take Park View Drive West. The KMIR6 main gate is approximately 1 block down on the right, or North side of the street. From Points East: Take Interstate 10 westbound. Exit Monterey Avenue. Turn left and take Monterey Avenue south to Park View Drive. Turn right and take Park View Drive West. The KMIR6 main gate is approximately 1 block down on the right, or North side of the street.
What type of payments do you accept?
For advertising clients -- cash, check, credit cards.
Which areas do you service?
The Inland Empire's Coachella Valley
Who owns your company or runs daily operations?
Currently, it's Journal Broadcast Group. Come 2014, it will be OTA Broadcasting.
What are your hours of operation?
Business hours are from 8 a.m. to 5 p.m. weekdays.
What is the best compliment anyone can give you?
That we're the people station -- helping Coachella Valley residents with their consumer problems by fighting for them.
What is your favorite quote or Bible verse?
Making the Coachella Valley a Better Place to Live!
Contact KMIR-TV Palm Springs:
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